Communications - Shared Comprehension

Shared comprehension.

Ask 100 people if they know the word "communications," and 100 people will say, "yes." Now ask those 100 people to define communications, and more succinctly in only two words. If your experience is like mine over the last 30 years, you will not get one correct answer. Not one.

Shared comprehension.

It's the same for birds in the trees, cells in our body, brand marketing, storytelling, or lovers across the room. Authentic communications is shared comprehension.

Because without shared comprehension, it's always a monologue, a one-sided conversation without engagement. No engagement, no communications.

Shared comprehension.