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Brand Storytelling for Business Success
Since you were little, stories have put you at ease, put you on alert, made you listen, taught you something, encouraged you, made you laugh and even made you cry. That’s powerful stuff — and stories can do the same thing with customers. Storytelling is a powerful way to build your brand. When it comes to marketing and sales, the most successful brands have something in common: they tell a story.
Based on three decades of storytelling experience, Arthur Germain has developed an approach to brand storytelling he calls Brandtelling. It is a practical approach to capturing, curating and sharing business brand stories.
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