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About this book:
What stories do you need to tell, and how do you tell them?
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.
Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:
The Value Story—convince customers they need what you provide.
The Founder Story—persuade investors and customers your organization is worth the investment.
The Purpose Story—align and inspire your employees and internal customers.
The Customer Story—allow those who use your product or service to share their authentic experiences with others.
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